Forms and Functions

Franciza illy

An "espressamente illy" bar is a single establishment expressing various functions, as it can change form and atmosphere at the various times of the day, with surprises in store even for regular customers.

The elements of differentiation, attraction and customer loyalty become new business opportunities for growth.

"espressamente illy" coffee bars offer other products, besides coffee and cappuccino, for the various times of day and year: illy freddo, spicy iced coffee and cappuccinos with jelly, illy espresso fondente and coffee liqueur.

At lunchtime, there are healthy meals to eat quickly at the bar counter or at a table. They are simple but carefully prepared, using quality ingredients: rolls and piadinas, fancy salads and finger food. They are not, however, always the same, alternating between traditional and modern, and varying on the basis of the local products and the season.

The setting is beautiful, well cared-for and relaxing: in the afternoon, you can read a book, leaf through a newspaper, have a short business meeting or meet up with friends.

Before leaving, have a quick look at the shopping corner, for a gift or something beautiful to take home: a design item, a decorated can, a cookery book, or a box of chocolates.

Evening falls. The lights change, the music changes and even the bar fragrance changes. The bar counter fills up with aperitifs and savories.

An "espressamente illy" coffee bar is often open and swarming with customers even after dinner. There are still many things to enjoy: a cocktail, a new video, a product tasting, the warm, cozy atmosphere of a place where you can wind down at the end of the day with friends.

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